The city of Helsinki in Europe is making a bold move to support Pamela Anderson in reconnecting with her Finnish heritage by offering assistance in potentially changing her name. In a recent interview with Vogue Scandinavia, Anderson expressed a strong bond with her Finnish grandfather, Herman Hyytiäinen. Her grandfather originally bore the name Hyytiäinen before it was altered to Anderson upon his arrival in Canada in 1908. Anderson expressed a desire to reclaim her Finnish heritage by reverting to the name Pamela Hyytiäinen.
Responding to Anderson’s sentiments, Helsinki has initiated a campaign to assist the star in adopting the name Hyytiäinen. Helsinki Partners, a marketing company under the city’s ownership, has launched an online advertising campaign and installed billboard ads in the vicinity of Anderson’s residence on Vancouver Island. The promotional video features Finnish actor Janne Hyytiäinen, humorously referring to himself as the “world’s most famous Hyytiäinen,” offering Anderson assistance in embracing her Finnish roots.
The video outlines three potential avenues for Anderson to officially become a Hyytiäinen: through marriage, adoption, or a legal name change. The campaign, dubbed “Operation Make Pamela a Hyytiäinen,” aims to entice Anderson to explore her Finnish ancestry in the “world’s happiest nation.” Billboard ads along the highway in Ladysmith, B.C., where Anderson hails from, have been strategically placed to capture her attention and facilitate her journey back to her Finnish origins.
Soila Lehkonen, in charge of brand and public relations at Helsinki Partners, described the campaign as a cordial invitation for Anderson to visit Helsinki and reconnect with her Finnish background. While Anderson has yet to respond to the campaign, Helsinki remains hopeful that she will consider the invitation to experience the city and possibly contemplate a name change in the future.
In light of Anderson’s public statement at the Golden Globes affirming her decision to retain the Anderson name, Helsinki still extends an open invitation for her to explore Finland and its cultural heritage. Lehkonen emphasized Helsinki’s willingness to guide and support Anderson should she choose to embark on the journey of rediscovering her Finnish roots.
