British Columbia’s government has revealed plans to establish a “forest trade office” in London, U.K., with the aim of enhancing exports to Europe. This decision comes in response to the recent imposition of substantial U.S. fees, including duties and tariffs, on Canadian forest products, which have now reached 45 per cent.
Expressing concerns over the reliance on the United States, Forests Minister Ravi Parmar emphasized the need to diversify markets. Crown Corporation Forestry Innovation Investment will set up an office in the U.K., aiming to strengthen sales in Europe, with future expansion into the Middle East and North Africa.
Parmar highlighted the need to shift focus from the U.S. market, stating that British Columbia is well-positioned to supply high-quality wood products to global markets. With the U.S. currently leading in B.C. forest exports, efforts are underway to explore opportunities in Europe and other markets.
Furthermore, B.C. plans to launch online anti-tariff advertisements targeting American consumers in November, despite previous backlash from President Donald Trump over similar ads from Ontario. This initiative aims to raise awareness about the impacts of tariffs on prices and support the forestry industry in British Columbia and Canada.
