On the premiere night of the stage adaptation of “Paranormal Activity” in Toronto this June, an incident occurred where an audience member booed the lead actor during his performance. The individual’s dissatisfaction seemed to stem from the character’s decisions on stage rather than the actor’s performance quality.
Following the booing incident, some audience members took to online platforms to express their disapproval and concern over the diminishing theatre etiquette. One Reddit user suggested that the individual who booed after an impressive monologue should face consequences, emphasizing the importance of respecting the theatrical experience.
Various complaints arose regarding audience behavior at the Mirvish production, including nervous chatter and laughter during suspenseful moments, typical of the horror movie franchise on which the show is based.
Patrick Heusinger, the lead actor in “Paranormal Activity,” acknowledged that the stage production attracts a diverse audience that may not be well-versed in traditional theatre etiquette. He expressed understanding towards the audience’s behavior, noting that some patrons treat the theatre like their living room, engaging in activities like eating popcorn and unwrapping candies during intense scenes.
Heusinger remained unfazed by the booing incident, emphasizing that art is meant to evoke reactions from the audience. He encouraged viewers to immerse themselves in the performance and engage with the actors without reservation.
In a move towards inclusivity, Mirvish Productions introduced its first “chilled performance” for “& Juliet,” a jukebox musical offering a contemporary twist on a Shakespearean classic. These unique showings allow patrons to enjoy the performance in a relaxed setting where making noise and freely moving around the theatre are permitted.
By offering chilled performances, theatres aim to accommodate a diverse range of audience members, including those with neurodivergent conditions and individuals seeking a more laid-back atmosphere to appreciate the arts.
As audience preferences evolve, Cineplex has adapted its approach to cater to changing viewing habits. The cinema chain recognizes the presence of cellphones during shows and strives to provide experiences that meet audience expectations, even allowing interactive activities like sing-alongs and sports broadcasts.
Notably, traditional theatre etiquette norms have evolved over time, with some rules inadvertently excluding certain demographics. Toronto theatre critic Ryan Borochovitz advocates for revisiting these norms to create a more inclusive and enjoyable theatre environment for all patrons.
Ultimately, embracing change in audience behavior and adapting theatre practices can lead to a more welcoming and engaging theatrical experience for everyone involved.

