Canadian households may soon hear the familiar “schhhhhlorp” sound as frozen juice makes a comeback at one of the country’s major retailers.
Loblaw has announced the reintroduction of frozen concentrated drinks under its iconic No Name brand, with flavors including White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch, and Berry Punch.
According to Loblaw spokesperson Rachel Siekanowicz, the new products are expected to hit shelves before the end of June.
This move follows Coca-Cola’s discontinuation of its Minute Maid frozen juice line earlier, leaving a gap in the market. The Peterborough plant was the last remaining producer of frozen juice concentrates in Canada until early 2026.
Lassonde’s exit from the frozen juice market years ago had led to a decline in available brands, with only Coca-Cola dominating the segment until recently.
Strong consumer demand for frozen juice
Loblaw clarified that the upcoming No Name frozen juice will not be sourced from Canadian manufacturers since there are currently no producers of frozen juice concentrates in the country.
The company began exploring alternatives once it learned about the unavailability of frozen juice from existing suppliers like Coca-Cola.
Despite its historic decline in popularity, frozen juice concentrate is making a resurgence, driven by consumer demand and nostalgia. Emma Balment, a market strategy director at Ipsos, noted that frozen concentrate still accounts for a small but significant portion of juice consumption in Canada.
Loblaw plans to offer its new frozen juice products at varying prices across its retail chains, such as Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart, with an initial pricing estimate of around $2.25 for 283 milliliters.
Additionally, Metro-owned stores are also considering introducing their own versions of frozen juice concentrates in the near future following the discontinuation of Minute Maid products. However, Metro’s presence is limited to certain regions in Canada.
